I craft sharp, platform-specific copy for all social platforms and campaigns, adapting the Paramount+ brand voice to meet evolving demands.

I launched Paramount+ on Letterboxd this summer and continue to grow the platform with content initiatives in association with a company-wide Movie Enthusiasts campaign.

I've developed and pitched creative campaigns focused on evergreen content, driving engagement and strengthening the brand’s online presence.

From the Black Voices to Watch Us Rise campaigns, I've been a key player in social Impact and DEI initiatives, crafting messages that resonate authentically with diverse audiences.

Supporting the Paramount+ social platforms involves managing content schedules, driving audience engagement, and coordinating with various teams to ensure a cohesive brand presence across all channels.